I'm an Irish UX Design professional with extensive experience working as a manager and as a designer for recognised brands in gaming, esports, sportsbook and financial trading.
My goal is to simplify complex interactions and to design products which are graceful and drive business conversion.
With a formal education in Product Design, I believe the best products come from a user-centered approach which emphasises research, insights, iterative design and aspects of Agile and Lean methodologies.
I lead creative departments and I work alongside development teams to deliver world class products.
As Design Studio Manager at Ryanair, I managed a team of 19 UI/UX Designers, based in 3 offices across Europe.
One of my main challenges was to streamline in-house workflows and communications with the implementation of a tailored Kanban system and a bespoke Double Diamond design process.
Following a major change in business strategy, Full Tilt urgently needed a web platform to deliver slots gaming to our players.
Managing a team of external contractors and internal resources - and working in step with development teams - I was given just 6 weeks to devise a delivery roadmap and to create a design that broke the convention of online slots gaming websites.
In addition to my experience in product design, I have significant expertise in branding and marketing. As Head of Brand Services at Full Tilt, I provided the creative vision and aesthetic direction that made Full Tilt the most desirable and recognisable brand in online gaming, with over 23 million registered users across the globe.
I have provided branding solutions, brand consultancy and design services for a diverse range of local, national and international companies including a financial trading platform with over $200m in annual revenue.